The Hawaii Visitors and Convention Bureau has amassed the largest number of social media followers among U.S. state tourism boards, according to a report by Skift, a travel intelligence company.

In the report earlier this month, Hawaii had a commanding lead of more than 300,000 social media followers over I Love New York, the second highest state tourism board on the list. Hawaii was especially dominant on Facebook, with nearly 1.8 million likes, besting New York’s 1.3 million likes.


“We’ve maintained a consistent stream of content on Facebook to keep our fans engaged and excited about both familiar and new things happening throughout the Hawaiian Islands,” said Kara Imai, senior director of digital marketing for HVCB. “We’ve spent a good amount of time refining our voice and presence on Facebook.”  [ READ MORE IN LINK ABOVE ]