Story by Pam Woolway
What began as a coveted care package arriving from Mom, grew into the largest and most diverse pet supply store for Kaua’i. When Jenny Pimsaguan, owner of Natural Pet Hawaii in the Puhi Industrial Center, received boxes packed with nutritious dog treats it gave her the idea.
“I’d just adopted a dog from Kaua’i Humane Society and my mom would send me boxes full of treats from her store in Oregon,” she said. “At first some friends and I wanted to just open a warehouse to sell nutritious pet treats.”
Pimsaguan’s mother owns a franchise of the same name in Vancouver, Washington.
The evolution seemed a natural one for Pimsaguan.
“I was already making my own dog food,” she said.
Natural Pet Hawaii opened in 2010 and has been growing ever since, in large part due to visible results of improved diet for her furry clientele.
“The best part of my job is changing pet’s lives,” she said.
Daily clients come to the store with a variety of health related questions.
“I like letting them know there’s alternatives. And I love seeing the pets transformed.”
Family pets are family members and a big part of the business reaches far beyond mere retail.
“This is a relationship business. It’s about the well-being of a family member,” she said. “We’ve made tons of friends in here.”
The biggest challenge is one familiar to most Hawaii business owners and that is the logistics of shipping.
“Everything takes two weeks once ordered and that can be frustrating for people.”
The store’s motto is “For the health of your pet,” but for Jenny it includes customer care.
“I want to always make people feel welcome when they come in,” she said. “There is a lot of exchange of information in here. We constantly learn from our customers.”
Natural Pet Hawai’i carries over a dozen different brands of food for cats and dogs; toys, beds, clothing and some over-the-counter medication.
“Our biggest seller is food. I think people stick with the food because they see how well their pet does on it.”