KVB’s new branding video for Kaua‘i wowed the judges at this year’s American Advertising Federation’s Pele Awards, winning a Gold Award in the category of Digital Advertising, Video, Branded Content (60 seconds or more).

The Pele Awards recognizes the best-of-the-best in advertising and design work in Hawai‘i.

Overseen by KVB Executive Director Sue Kanoho, the video was filmed and edited by Joel Guy of Hanalei Shack Productions with assistance from Anthology Marketing Group and featured an original music score by Stan Wentzel.

Kaua‘i’s natural beauty and multitude of offerings were showcased to travel agents, wholesalers, media, and consumers.