The Hawai‘i Tourism Authority, the state’s tourism agency, has issued on June 10 a request for proposal for tourism destination representation services in Korea. The HTA welcomes submittals from qualified organizations that have proven experience in destination management and representation services in the Korea market.

The HTA will select the offer determined most advantageous to Hawai‘i’s tourism economy, taking into consideration multiple factors including applicant qualifications, experience, sales and marketing approach and price, in accordance with the evaluation criteria set forth in the RFP.


The new contract under the RFP will replace the current contract that ends on Dec. 31, 2014. The HTA plans to award the new contract in August 2014, which will run for two years from Jan. 1, 2015 through Dec. 31, 2016, followed by as many as three one-year options that may be exercised at HTA’s sole discretion.

The RFP is available now at the HTA office (first level of the Hawai‘i Convention Center at 1801 Kalakaua Avenue, Honolulu, Hawai‘i 96815), during normal business hours (7:45 a.m. to 4:30 p.m.) or may be downloaded at The HTA will not accept any mail requests for the RFPs.

Written submittals are due no later than July 3 at 4:30 p.m., Hawai‘i-Aleutian Standard Time and in the manner described in the RFPs.

Inquiries regarding the RFPs should be directed to the HTA procurement officer, Mr. Doug Murdock, either in person at HTA’s office, by telephone at (808) 973-2255 or via e-mail at

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